We are thrilled to announce that Core-Tex Sit, created by inventor Anthony Carey, has been recognized with the Best Product Inventor Award at the prestigious Global Launch Summit by ERA Global at this year's event in Las Vegas.

What makes this award even more meaningful is that it was voted on directly by Summit attendees—industry leaders, buyers, and global retailers—following Anthony’s live pitch showcasing the benefits, innovation, and market value of Core-Tex Sit.

Why Core-Tex Sit Stands Out

Core-Tex Sit is not just another chair accessory—it’s a breakthrough in dynamic sitting. By creating gentle, controlled micro-movements while seated, Core-Tex Sit promotes:

• Active sitting that engages the core and stabilizing muscles

• Improved posture and reduced lower back stiffness 

• A more ergonomic sitting experience that combines gentle movement that feels good on the lower back

As more people spend time working at desks, Core-Tex Sit offers a practical solution for turning passive sitting into an opportunity for movement, strength, and alignment.

What This Award Means

Winning the Best Product Inventor award highlights the years of research, design, and testing that went into developing Core-Tex Sit. It also validates our mission at Reactive Training: to create tools that bridge the gap between science, movement, and everyday life.  If we make movement better.  We make life better. 

This recognition on a global stage demonstrates that active sitting solutions like Core-Tex Sit are not only valuable for personal health but also represent a growing opportunity in the wellness and workplace wellness markets.

We’re excited about what’s next for Core-Tex Sit and look forward to expanding its reach worldwide.

👉 Learn more about Core-Tex Sit here

About ERA Global:  ERA Global is the only existing non-profit association representing the interests of the Multi-Channel Home Shopping Industry and direct-to-consumer business. Our members come from Europe, the Middle East, the Americas, Asia and Australia, and are active all over the globe.