This post is a throwback to when Core-Tex competed on Sweat, Inc. on Spike TV for innovative fitness products. We won our category by the way :)
As part of the weeks of filming, Jillian Michaels gave us an assignment to create a "viral" video of Core-Tex, highlighting some its awesome applications.
So we recruited experts in Flow, the Genesis Boys to do their thing with Core-Tex. It did go viral and all of the judges on Sweat, Inc. loved it! We think you will too.
“You got robbed!”
“What were they thinking?”
“Are you kidding me?”
“I couldn’t believe it!”
These were just some of the emails, text and comments on social media sent to me after people saw Core-Tex get eliminated in the first round of the finale. After hearing all of the supportive feedback I felt a little vindicated after having to keep this secret for four months after the filming.