CORE-TEX® COMPETES ON SPIKE TV'S SWEAT INC.
On Tuesday, December 8, 2015, Anthony Carey debuted his product, Core-Tex Reactive Trainer, on Spike’s new competition show Sweat Inc. Anthony competed with 26 other fitness entrepreneurs to prove he developed the most groundbreaking and effective exercise program on the market and created “America’s next big fitness phenomenon.” The reality-competition series Sweat Inc., hosted by Jillian Michaels aired Tuesdays at 11/10C on Spike TV.
Each episode focused on a specific fitness category, such as circuit training, interval training or platform devices, and highlighted three entrepreneurs as they competed to win a spot in the season finale. Every week, the judges selected one winner from a particular fitness category to advance to the finale. Throughout ‘Sweat Inc.,’ the entrepreneurs were critiqued on their initial idea for an innovative exercise program, the progress of their control subjects training in their particular program, the popularity of their program among gym goers and the development of their initial pitch throughout the entire process. After their time on ‘Sweat Inc.,’ the winning entrepreneur will have demonstrated the highest level of business savvy and innovation and have a complete workout movement ready for the masses.
